Visitors
The Visitors screen gives you a profile for each unique user who has visited your WordPress site, with their complete activity history.
Visitors judged automated or likely automated traffic are not listed; they are counted under Analytics → Bot traffic and their records are removed after 10 days, unless they left a lead, an order, a chat or a recording.
Visitors List
Navigate to Dashboard → Visitors.
Each row shows:
- Visitor ID (UUID, truncated)
- Country flag + location (country/city)
- Browser and OS
- First seen / Last seen dates
- Number of pageviews and recordings
- Markers — what went wrong for this person, as chips: the errors they met (red), their rage bursts (orange) and their dead clicks (blue). Rage and dead clicks are kept per visit for two years, like the rest of the analytics; a dash means nothing went wrong.
Filtering
Each column title carries one control: a filter (the funnel icon) on a column of kinds, a sort (the arrows) on a column of names, numbers or dates.
| Column | Control |
|---|---|
| Visitor | Sort: A–Z or Z–A |
| Country | Filter: the countries your visitors actually came from — several at once |
| Device | Filter: Desktop / Mobile / Tablet — several at once |
| Pageviews, Sessions, Errors, Leads | Sort: most or fewest |
| Last seen | Sort: newest or oldest |
The search box matches a visitor's name, email and visitor id.
Visitor Detail
Click any visitor to open their profile.
Summary
| Field | Description |
|---|---|
| UUID | Anonymous visitor identifier from localStorage |
| Country / City | GeoIP-resolved from IP at first seen time |
| Browser | Parsed from User-Agent |
| OS | Parsed from User-Agent |
| First seen | Timestamp of first pageview |
| Last seen | Timestamp of most recent activity |
Tabs
Activity Timeline
A chronological list of all pageviews with:
- Page URL
- Timestamp
- Time spent on page (seconds)
Errors
All errors that occurred during any of this visitor's sessions.
Recordings
All session recordings linked to this visitor, grouped by day and, inside a day, by visit: recordings that overlap in time or follow one another within 30 minutes are shown under one visit heading — a product opened in a second tab is part of the same visit, not a new one. Nothing is merged: every recording keeps its own start time, duration and player link.
Each recording entry shows:
- Start time and duration
- Entry page URL
- ⚠️ Gap warning if applicable
Click any recording to open the player.
Leads
If the visitor submitted checkout data, their lead(s) are listed here with cart details and contact information.
Erasing Visitor Data (GDPR Right to Erasure)
To permanently delete all data for a visitor:
- Open the visitor's profile
- Click the Erase All Data button (bottom of the page)
- Confirm the action in the dialog
What is deleted:
- All errors linked to this visitor (their identifying context is anonymised)
- All recording sessions and segment files
- All pageviews
- All lead captures
- The visitor profile itself
This operation is irreversible. The visitor will appear as a new visitor on their next page load.
:::info GDPR Under GDPR Article 17, data subjects have the right to request erasure. Use this button to process such requests. See GDPR Compliance for the full procedure. :::
:::tip Only an email or a phone? A person writing in rarely knows which browser they used. Settings → Privacy → Find a person finds them by email or phone instead — including leads, orders, chats and survey answers no visitor is attached to — and erases every visitor those name through this same button's path. See Find a person. :::